Firegy Raw Bars With Dates

THE TASKFIREGY RAW DATE BARS

Firegy brand fruit bars are one of the flagship products of the Hungary-based company.

Desserts are made only from natural ingredients without added sugar and artificial colors. The bars contain date paste as a base, dried fruits, berries, coconut flakes, nuts.

The work on this project is a continuation of a long and fruitful collaboration with Firegy. Our main task this time was to redesign the brand and redesign the packaging of a series of 9 different flavors of bars. The change was necessary because the old design did not correspond to the characteristics of the product and its taste qualities.

We made attractive, realistic packaging. Each individual type has its own color that corresponds to the ingredients. The highlight of the design is the author’s illustrations. They contribute to increasing customer confidence in the brand and its series. We placed the logo on a bright, highlighted field. The selected colors give emotionality to the design. The clear diversification of both individual bars, and in the series, and on the shelf among competitors can be observed.

In commercial networks, fruit bars are sold in a show box, which is also the main communicative element of store shelves. Showbox is also developed by our team. The appearance of the boxes further develops the composition of the packaging.