I Got Natural Power | Cod Sausage Snack

Service: Packaging Design
Award: 2023 VERTEX BRONZE AWARD – Private Label Bronze Award

Distinctive illustration design is key to creating memorable consumer experiences, enhancing product recall, and boosting favorability, which ultimately influences purchasing decisions and increases sales.

For the MyDe cod sausage series, we designed a charming “greedy” cat character that interacts with various flavors through engaging flat illustrations. This playful design not only captures the essence of the product but also creates a visually appealing packaging that resonates with our target audience. The multi-frame illustration approach integrates key product features and adds a narrative element, elevating the overall product value.

Our innovative packaging design earned the 2023 VERTEX BRONZE AWARD – Private Label Bronze Award, reflecting its excellence and impact in the field.