Jiayao｜Sun Cake Series Food Packaging

Project: Jiayao/Sun Cake Series Food Packaging
Service: Packaging Design
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In the packaging design of Jiayao Anjia Cream Sun Cake Series, we hope to achieve visual appeal with an appetizing and distinctive packaging format. At the same time, through the design of Anjia Cream with the visual symbol “0”, we further strengthen the guidance of consumers’ minds and the communication of product characteristics, so that consumers can quickly identify products on terminal shelves.

In the product display part, we use 3D rendering to display Sun Cake, Anjia Cream, etc. in three dimensions, which increases appetite and improves the quality of the product. At the same time, the unique icon selling point “0” of Anjia Cream Sun Cake is enlarged to present selling points such as “zero preservatives”, “zero flavors”, and “zero pigments”, strengthening the product concept of “zero addition, healthier”, so that consumers can choose with more peace of mind.

In order to enhance the visual jump of the packaging at the terminal, we designed the edge of the product box to highlight the main visual features, unify the background elements to form a chain memory, and enhance the sense of product value. Whether online or offline, it can quickly catch the consumer’s eye, enhance the jump in the complex environment of the terminal, and promote consumers’ willingness to buy.

Outer box: white cardboard printing, reverse UV, partial UV, partial embossing
Inner bag: aluminum film pad printing white printing, partial matte, partial gold printing