Dazller E-commerce pouch design

The task was to design pouches for combo packs launched under Dazller and its sub-brand, Dazller Eterna. While Dazller targets a younger, experimental, and trend-driven audience, Eterna caters to those with a preference for premium products focused on skin nourishment.

The strategy centered on aligning the design with each brand’s unique identity and target demographic using vector illustrations. Two distinct pouches were created—Dazller’s design features a bold, playful circus-candy color palette to reflect its vibrant personality, while Eterna’s pouch embraces a soothing, pastel fauna-inspired palette for a refined and refreshing appeal.

Client: Aravind Laboratories