G.LOW – Go Low and Shine On!

G.LOW is a packaging project that brings together sustainability, lightness, and a luminous aesthetic designed to speak to a young and conscious audience. Through circular materials, thoughtful typographic choices, and a thermochromic detail, the brand transforms the aperitivo ritual into a fresh and surprising experience. G.LOW was created to redefine the ritual of the aperitivo through a light, sustainable wine with a bright personality.

The concept blends environmental commitment with a contemporary aesthetic inspired by eco-brutalism, where the strict geometry of forms meets the vitality of nature. From this visual tension emerges a fresh, bold, and conscious identity designed for a young, curious audience attentive to themes of respect, health, and awareness.

Eco-brutalism becomes the brand’s key inspiration: essential shapes, material contrasts, and a balance between strength and lightness. The result is a label that breaks away from traditional wine codes, crafted for a young, eco-aware public attuned to new visual languages.

The typography, both essential and structured, creates a balance between strength and delicacy. The color palette combines acid green and cyan with chalky white and black accents—tones that evoke sustainability, texture, and contrast. The label is made of Tintoretto Gesso Re-play paper, produced from the reuse of winemaking waste, serving as a concrete symbol of circular economy. Completing the experience, a thermochromic varnish reveals a graphic when the wine reaches its ideal serving temperature, turning each bottle into an interactive and memorable gesture.

A wine as a manifesto, inviting you to toast lightly and shine.