Wanderlust Tea
Creative Agency: Studio Chapeaux
Project Type: Produced, Commercial Work
Client: Lebensbaum
Location: Hamburg, Germany
Packaging Contents: Tea
Lebensbaum, a pioneer of the organic movement, produces organic food of the finest quality. The look of the new tea series is intended to emphasise the superior nature of the product while evoking the unique Lebensbaum feeling. The idea: the Lebensbaum Wanderlust. The new imagery tells the story of tea culture around the world: the search for the best ingredients, the emergence of new partnerships and the experience of unforgettable moments. 21 varieties convey snapshots of this journey, communicating the Lebensbaum Wanderlust and passion for natural food. Everywhere you go, the world tastes a bit different.
