BIBA Beer (Student Project)

Designer: Lola Téllez
Project Type: Student Project
School: Facultad de Bellas Artes
Course: 4º
Tutor: Gema López
Location: Salamanca, Spain
Packaging Contents: Beer
Packaging Substrate / Materials: Glass
Printing Process: Digital Printing

Biba is a new beer that has brought to the market as a well-known beer brand. Aiming to address a broader audience, Lola Téllez aims for a current, fresh and modern image for the brand.

To realize the corporate image, Lola Téllez has based on the concept of beer foam. She designed a handmade typography, kind, which refers to that concept of foam. It gives you a fresh, fun and casual air that is present in the brand philosophy. It aims to connect emotionally with your audience through positive messages, fun, tolerant, carefree, etc.

This typography will be the central axis on which the whole corporate identity will be articulated. On the other hand, I have selected a color palette based on a study of the different shades of beer.