No Label (Student Project)

Designers: Tammy Johal, Kieran James
Project Type: Student Project
School: Arts University Bournemouth
Course: Graphic Design
Tutor: Alice Stevens, Phil Jones, Marion Morrison
Location: London, UK
Packaging Contents: Shampoo, Conditioner, Hand Wash
Packaging Materials: Plastic

No Label is a mass market beauty brand that challenges gender stereotypes and it’s colourful identity highlights that what matters on the inside counts. Every bottle is unique as the ever changing colourful pattern in the liquid creates beautiful aesthetic products.

The products feature minimal branding that distinguishes each products purpose such as ‘for your hair’ and ‘for your body’ as we wanted appeal to all genders and create easily distinguishable products.

What’s Unique?
Every bottle is unique as the ever changing colourful pattern in the liquid creates beautiful aesthetic products. We wanted the packaging to minimal and so decided for the liquid inside to become the packaging, which would stand out on supermarket shelves.