adidas – Ultra Boost

Structure Design: Mat Bogust, THINK Packaging
Client / artwork / production: ICG
Project Type: PR release
Location: New Zealand
Packaging Contents: Trainers/shoes
Packaging Materials: E Flute corrugated

Step in to these running shoes and you’ll rethink everything you know about what fast and comfortable feels like. They’re built with boost™ for incredible energy-returning cushioning beneath your feet without adding weight or sacrificing ground feel. These shoes feature a breathable Primeknit upper for a flexible and supportive fit. With a STRETCHWEB outsole that enhances the energy returning properties of boost™.

The idea behind this packaging was to create movement within itself, demonstrating the energy taking over.