Inspira – Premium Ice Cream

Agency: Scandinavian Design Group
Creative leader: Mathias Disen
Client director: Hanne Rognstad Østenfor
Designer: Tonje Jæger
Project manager: Karianne Stenby, Evelyn Irene Wulff
Photo: Lisa Westgaard
Stylist: Ann-Kristin Wang
Illustration: Stina Persson
3D: S & B-N – Syvertsen & Bråthen-Nordland AS
Project Type: Produced, Commercial Work
Client: Hennig-Olsen Is
Location: Norway
Packaging Material: Plastic

Hennig-Olsen Is AS, Norway’s quality ice cream producer, wanted to win the hearts of Norwegian ice cream connoisseurs with the launch of a new series of premium ice creams, called Inspira.

Scandinavian Design Group was given the task of developing a strong visual concept to stand out against fierce competition, and tempt a predominantly female target group. We had to strike the perfect balance between a strong series and individual flavors.

The ice cream counter brims with “too good to be true” computer modeled ice cream scoops. We wanted to show the true qualities of real ice cream. Our solution presents a spoon with a generous portion of ice cream that virtually pops out of the freezer, tempting you to pick it up. The illustrations, made by Stina Persson, are clearly color coded, and hint of generous flavors, ingredients, taste and texture. This level of artistic quality places the series in a premium position.

Inspira seems to have melted quite a few hearts already. After launching, Hennig-Olsen was kept busy constantly re-stocking the ice cream counter to keep the customers happy.