Lithuanian Vodka Gold

Agency: Studija CREATA
Art director & designer Asta Kauspedaite
Photography: Edgaras Marozas
Project Type: Produced, Commercial Work
Client: Stumbras
Product development, department manager (Stumbras): Jurate Paulauskiene
Location: Lithuania
Packaging Materials: Transparent label, flexo print
Also check out the Diamond edition

Purity and clarity are the main properties that reflect a vodka’s quality. This was precisely what we tried to emphasize while rebranding Lithuanian Vodka Gold – the vodka market leader in Lithuania. At the same time, we wanted to give it some features of national identity – the Lithuanian Vodka name itself demanded this choice. We modified authentic ethnic motives to create a modern, uncluttered composition. Once we destroyed the massiveness of the old label to create a light, perforated decor, the gold began to shine in a much more elegant manner. Such design solution for a transparent label and a usual flexographic print provides the effect of subtle luxury.