Picos Del Guadiana

Design: Superfluido
Photographer: Juan A. Partal
Location: Spain
Project Type: Produced
Client: Picos Del Guadiana
Product Launch Location: Spain
Packaging Contents: Extra Virgin Olive Oil
Packaging Substrate / Materials: Glass bottle
Printing Process: Sleeve

The communicative intention of identity design and packaging for the olive oil Picos del Guadiana, is inspired by the iconic ridge of jagged cliffs that rise above the Huesa Valley located in the Cazorla Segura y las Villas Natural Park. The choice of the bottle was crucial to convey the idea and connect each of its four faces forming a more panoramic and attractive composition at the point of sale. The project also involved developing the art direction so essential to create these magnificent photographs made by our friend and collaborator Juan Antonio Partal, where the luminous landscape stands out, semi-desert and full of olive trees on the slopes of the Picachos irrigated by the river Guadiana Menor.