Designed by Raison Pure, France.
Heineken, partner of Rugby World Cup 2011 in New Zealand, asked Raison Pure to capture the spirit of this major sporting event, in a limited edition range.
Iconic emblems of the rugby theme decorate the front of these strong and radiant cans. On the backside, Heineken is encapsulated in a powerful rugby ball shaped maori tattoo ….a winning touchdown for the Heineken / Raison Pure team!