Twist By Gary Fernandez

Designer: Frida Thomsen
Project Type: Student Project
School: Academy of Art University
Course: Packaging 2
Tutor: Thomas McNulty
Location: San Francisco, United States
Packaging Contents: Powder Paint

This new line of sustainable powdered mixed paints is inspired by Gary Fernández and his art works. With the use of bold pattern and unique structure shapes, the packaging creates an optical illusion, which is a design element you can see in most of Gary Fernandez illustrations. It is an outstanding competitor to the paint industry, as it has a special feature to the structure, where you twist on the cap with the powder, and shake it with your blender by just adding regular water. With a subscription you can manage how much color you need and limit the waste of packaging as you only need to buy the blender one time and then switch out the lid once you need to mix another color. The lids are recyclable, and can also be used as a water cup for your brush set.