Objective Studio, a brand and communication agency based in UK, adds a modern twist on traditional dog biscuit packaging and uses tongue-in-cheek copy writing creating a charming and simple design.

We were approached by Best Friends Pet Products to build the TastyBone brand whilst developing new packaging for this flagship product range.

The design of the new Tasty Bone range of packaging sets a new standard in its market.

The Simple exterior form, typographical layout and clear labeling have increased sales of Tasty Bone products by 400% (data accurate as of January 2008).

Our work in refreshing the Tasty Bone range including the revised brand and packaging was launched at the GLEE Exhibition in 2006 and has been extremely well recieved in the marketplace, allowing for exclusive stores such as Harrods & Selfridges to stock the range of Tasty Bone products.

As our working relationship with Best Friends contunues to go from strenght to strenght we are in the process of aligning the other product brands whilst repackaging many new, exciting products.