Variety Pet Foods

Another awesome packaging designed by Crave.

Variety Pet Foods is quietly revolutionizing the $12 billion pet food industry by creating new products that fulfill unmet needs in the market and even creating new categories in the process. Crave has been a trusted branding and design consulting partner for a couple years now. In creating new brands for our trailblazing client, our design solutions are more inspired by new contemporary grocery brands than the traditional packaging that dominates. Our concepts are guided by the belief in the power of great design and that appetite appeal matters, a lot, even in pet food categories. So far the results have been impressive as Variety continues to grow their business, launch new products and expand retail presence in mass markets as well as pet specialty stores.

“Looking delicious isn’t just for people food brands”