The packaging created by Identica has been developed to represent a fresh, honest approach for the premium 100% fruit blends. The range consists of organic juices bottled into a 1 litre offering and launches with three vitamin packed flavours; Cloudy Apple, Cloudy Apple with Cherry and Cloudy Apple with Mango.
The new range was specifically designed with ‘family’ in mind and incorporates the key brand principles of taste, health and a 100% organic product. Pip is positioned as a premium product but being sold at an affordable price point, making it more accessible to the more ‘eco conscious’ and ‘large family’ target market. Through eye catching design created with children and parents in mind, these ‘fun, fruity and full of goodness’, drinks are created with an aim to be shared and enjoyed by the family together.
Pip juices are made with 100% pure organic fruit, with no concentrates or hidden ‘nasties’. In line with company principles the fruit used is 100% premium organic grade and certified by the Soil Association. The entire chilled range contains no added sugar, no added water, no concentrates, colours or preservatives and importantly for kids – no ‘bits’
Designed by Identica.