Functionalab

Designed by Sid Lee, Canada.

Montreal-based agency Sid Lee launched Functionalab, a 100-product health and beauty line and retail space that lives as a shop within a shop at the high-end women’s retailer. Founded by Montrealers Erick Geoffrion and Francis Maheu, Functionalab makes personalized nutritional supplements with a beauty twist, which it calls “nutricosmetics.” Functionalab products are sold in stylized packaging with two-letter product names resembling the periodic table of elements.