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Packaging system for a range of pharmaceutical products designed by SVIDesign, United Kingdom.

The design approach draws on the notion of family values, traditional recipes and the sense of comfort they provide. The embroidery-inspired patterns and custom made type-face bring a distinctive look and feel to the packaging system. Beyond these strong and recognizable forms, bright colours are used to enhance the personality of each product as well as the product line in general. Fresh and energetic, the overall identity responded to the marketing demands of a ‘life-style’ product.