Saxa’s Sea Salt Flakes

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Derrick Lin


Designed by AKA Brand Design, Australia. AKA Brand Design was set up by Austin Marsden (ex CD Landor and Cowan) Adam Ray (ex Production Director, Landor) with Kaitlin Houlahan (ex Client Services, Anthem) at the beginning of this year.

An iconic rebrand with a pinch of salt…

Newly formed Sydney design agency AKA has refreshed the entire Saxa portfolio of products with Saxa Natural and Iodised Sea Salt Flakes the first products to hit the Australian supermarket shelves.

The new look pack has been transformed from flexible pouch to a premium carton communicating the pure natural quality of Saxa’s Sea Salt Flakes.

AKA worked closely with Senior Brand Manager, Megan Francis at Cerebos and their suppliers to create the unique handy bench-top functionality built in to the pack, adding value for the consumer.