Designed by Stephanie Kuga, currently studying at Art Center College of Design, United States. She will be graduating in December 2010.
The experience of growing a city garden creates an emotional relationship between an aspiring gardener and his plants. Dr. Earth fertilizer and home goods reach out to the novice gardener and is positioned as the intersection between outdoor gardening and indoor lifestyle. The simple, Eco-friendly products are designed to be used in an urban environment, expanding the current market to include the chic and youthful audiences while encouraging individual acts of sustainability.