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Designed by Eyeline Creative, United Kingdom.

The FoodWatcher is a dietary gadget using electrical impulses to curb the appetite and it needed to be packaged effectively for the UK retail market. The first step was to provide a logo design as a base for the brand identity . The execution is very simple, using the red and grey colour palette throughout. The communication strategy for the front of pack needed to be clear and concise to quickly educate a potential buyer about the benefits of the FoodWatcher on shelf. The pie shape resonating from the original logo has been used as a simple graphic to present the features and benefits.