Luden’s

Designed by The Goldstein Group, United States.

To emphasize the appetite appeal of this American classic, TGG infused the recessive white bag with a burst of color – and emblazoned it with a realistic portrayal of the key ingredients. The addition of a white halo around the updated logo serves as an eye-catching brand billboard, while the use of a green leaf as the apostrophe in the brand name signals natural goodness and efficacy.