The assignement was to make make a packaging for “Møllerens” new line of (fictional) muesli, called “REN” (pure, clean). We decided to change the name REN, because it gave associations to cleaning products or water. So we just called it “Økologisk Müsli” (Organic Muesli).
The main target group were females who were living in the city, 25+. They care about being healty and keeping the earth clean. They are also focused on their career and have a good job.
The product was supposed to be organic, so it was important that the packaging showed that it was made of eco friendly material. The package is made of 100% recycled materials.
Our goal was to make a muesli packaging that no one had ever seen before. Then we thought why not make a sexy muesli packaging.
Illustrations by Iver Ottesen