Burger King Global Packaging

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Global

Designed by Crispin Porter + Bogusky, illustrations by David Iglesias, creative direction by James Dawson-Hollis and art direction by Mike del Marmol.

Burger King launched its newly reinvented global packaging. The fast-food king sought to universally expand its appeal across various international markets by minimizing the use of copy and adding more emphasis to their products.

The result was a bold, illustrative approach at showcasing some of their more popular menu items. David Iglesias’ assignment involved illustrating various sandwiches, sides and ingredients, as well as redesigning their existing icon system and sandwich wrappers.