Designed by BrandOpus, United Kingdom.

BrandOpus and Rowse wish you a very honey Christmas

BrandOpus has designed the packaging for the latest sweet offerings from Rowse. Offering perfect ideas for Christmas stocking fillers, Rowse Honey selection gift box and Cut Comb in Acacia Honey.

New research from Rowse shows that 10.5% of total honey is actually purchased during December due to entertaining, indulgence and gifting. With a 36% share of the UK honey market Rowse hopes that the gifting products will help to provide retailers with the chance to capitalise on this trend, boosting profits and category growth over Christmas.

For Cut Comb in Acacia Honey, the purveyors at Rowse have added a slice of Acacia comb to their biggest selling specialty honey. The pale golden honey is complimented with a tag and bow, adding an extra special gifting touch to the jar. Rowse Honey selection gift box brings together mini editions of the company’s best selling products. Presented together for the first time, the gift box allows a glimpse of how BrandOpus’ Design Effectiveness Award winning redesign works across the wider Rowse range. Another perfect holiday season gifting idea, the selection box offers everyone the opportunity to try something new, and explore the world of Rowse honey.

Avril Tooley, client services director at BrandOpus, says, “It’s been a whirlwind 2011 for BrandOpus and Rowse, so we’re glad to be able to close the year with a selection of our award winning designs for the nation’s favourite honey brand.”

Rowse Honey selection gift box and Cut Comb in Acacia Honey build upon the longstanding and award winning partnership between BrandOpus and Rowse. BrandOpus designed the identity and brand architecture across the entire portfolio, and in February 2012 will pick up a DBA Design Effectiveness award in recognition of the redesign’s success. Rowse Honey selection gift box RRP £4.99 and Cut Comb in Acacia Honey RRP £5.99 available in Tesco stores now.