Normaterm (Student Work)

Designed by Olga Mashkina, Alena Sedyakina, Anna Plyusnina and Maria Romanova-Permyakova, Russia.

Packaging for children’s antipyretic Normaterm is a medicine for children (6-12 years old) with cold. Each package contains 12 stick sachets. There are 3 flavors: apple, strawberry, lemon.

It is believed that the target audience of children’s medicine are moms. But our creative team concluded that it is not quiet correct belief. Often the father runs to the pharmacy when his child is ill.

Normaterm is primarily focused on fathers.
Normaterm is a device.
Normaterm is a brand of Belarusian pharmaceutical company Minskinterkaps.