Derrick Lin


Designed by Rolf Hering of Herings_Buero, Germany.

Design with a maximum label space

An everyday challenge in packaging design is to optimize a products presence at the point of sale. For Fette Pharma AG, a Cologne based cosmetical and pharmaceutical company, Rolf Hering designed an extra flat bottle for Shower gel and peeling that offers a maximum space for labeling. The upside-down standing bottle provides extra easy filling and an optimum stability.

A customers extraordinary request resulted in an extraordinary design.

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