LUCIA was inspired by Lucie Bernier (president) of Pure living products. Her many travels to Europe, Asia, etc has led her to bring back through the years an assortment of Renaissance designs on fabrics from Florence, ceramic work from Portugal, Spain and Italy, etc. She wanted to create a line of specialty soaps (now candles also) that reflected these rich textured designs.
Each design reflects old world charm with a modern touch. The logo LUCIA in black & white reflected the ‘cleanness’ of a soap product and at the same time counter-act the rich and ‘busy’ textures of the old world designs. Also, this was a product that was designed in our contemporary times so the logo had to refect this. The box construction of the soaps was inspired from old, pre-war soap designs from Spain & Portugal. The candle box contruction was inspired by the ‘Pannetone’ cake found in Italy.