Wonder Jelly Beans

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Designed by ARC’S, Italy.

Intermar turkish marketing department requires a new packaging for the launch of Jelly Beans candies.

The main challenge is to clearly convey the big variety of flavors in each pack. The client also asks to develop an intuitive and playful communication hierarchy: it has to be suitable even for a wide base of very young consumers.

Our choice came down to a minimum volume pack, able to communicate a feeling of lightness and a burst of color.