Jeanyuan

Designed by Second Studio, Taiwan.

Jeanyuan is a new pastry brand in Huizhou, China with an enthusiasm and dedication to bring a diversity of Chinese flavors to their products. Their most recognized flavors are Litchi and salted vegetables. We designed a series of eye-catching packaging in order to strengthen the image of the brand and to increase consumers’ interest in purchasing the products. The unique one-piece packaging structure decreases costs as well as enhances visual aspects, making it visually appealing with its arc form, classy pattern and vivid color. The ribbon handle design also allows the package to be easily carried.