Vitality Organics – Gluten-Free Cereal (Student Project)

Derrick Lin


Designed by Lucas Freeze, United States.

Packaging Design concept and collateral for the concept company Vitality Organics.

The design of this project, was to focus on trying to explore single serving cereal options for the gluten-free consumer base. The design revolves around a jar that can be easily reused and noticed in the market. As for the collateral, the focus was intended to help consumer’s who might be new to the gluten-free lifestyle. The collateral serves as a toolkit to help make for an easier transition into this new lifestyle by offering guides and reference cards. These designs as a whole were intended to brighten up shelves while showcasing a distinctive illustrative style.

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