Packaging Design concept and collateral for the concept company Vitality Organics.
The design of this project, was to focus on trying to explore single serving cereal options for the gluten-free consumer base. The design revolves around a jar that can be easily reused and noticed in the market. As for the collateral, the focus was intended to help consumer’s who might be new to the gluten-free lifestyle. The collateral serves as a toolkit to help make for an easier transition into this new lifestyle by offering guides and reference cards. These designs as a whole were intended to brighten up shelves while showcasing a distinctive illustrative style.