Wee Chilli Company (Concept)

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Derrick Lin


Designed by Jelena Grahovac, Serbia.

This concept project was made for local product named Wee Chilli Company, and it included initial branding concept and logo development through packaging design. I wanted to use opportunity and play with different kinds of typography and to pair them up so together they make perfect match. I use bright colors that match with the color of chilli in a bottles, in a way that color of a label give more colorful look to whole packaging.

I repeated heraldic lion from the logo on the left side of the label and give to lion a pepper to hold, different paper for each flavor, I find that for kind of a funny part.

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