Coleccion Cero

Designed by Lapso, Spain.

Lapso studio’s promotional material, consisting on a silkscreen-printed t-shirt with the studio’s logo. The t-shirt goes inside a redisigned traditional packaging for food products in which you can read “if you don’t eat it today, you’ll eat it tomorrow”, a common phrase parents say to their children when they are not eating the food on their plates. We have used this comical expression to show everybody that this is a brand new design studio with a young and fresh personality.