NRG Organic Tea (Student Project)

Designed by Andrew July Scott, USA.

Nature stems from geometry. Which, when simplified, can be reduced down to simple shapes.

These simple shapes inspired me to develop a logo that was clean and modern to attract a younger crowd that is looking for an extra kick to get them through their busy day, only without the bad breath and yellow teeth! I expanded the logo and these simple shapes into each and every part of the brand and packaging.