Femme boost and rexam recognised by industry to win best retail packaging innovation award
Femme Boost and Rexam have gained global recognition for the packaging, design and concept of the unique female-focussed energy drink from Sweden. Competing against recognised beverage giants, Femme Boost was shortlisted at an industry awards ceremony at this year’s drinktec and went on to win ‘Best Retail Packaging Innovation’ at Anuga, the world’s leading food fair for the retail trade and the food service and catering market.
Sugar free and made from 100% natural ingredients, Femme Boost is targeted at women looking for an energy drink alternative to the existing sweeter offerings in the category. In order to represent the natural and feminine characteristics of the product, Femme Boost and Rexam designed the 250ml slim can with pink matt varnish and black handwritten letters to appeal to women.
Vahi Toosi, founder of Femme Boost says, “Winning ‘Best Retail Packaging Innovation’ is a great achievement, especially given the global competition we were up against. We could not have achieved this without Rexam; the team’s total understanding of the product enabled us to achieve our vision and pushed the boundaries throughout the whole process.
“Also being recognised as a finalist at Drinktec in categories including ‘Best New Brand or Business’, ‘Best New Beverage Concept’ and ‘Best Beverage Ingredient’, we are confident in the appeal of Femme Boost and we are looking to expand into markets beyond Sweden and Norway in 2014.”