MUST (Student Project)

Designer: Ivan Vetrov
School: British High School of Art&Design
Country: Russia

Must — is a vitamin spray for serious senior businessmen, who live in the world of elite goods and services.

The idea was to make vitamins as a premium product. Vitamins in spray are easy in use and almost imperceptible. Undoubtedly, businessmen are interested in facts and numbers.

Thus, design was inspired by business issues and premium products typography with a slight retro shade.