Litetronics Light Bulb Packaging (Student Project)

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Derrick Lin


Designer: Rasmus Nilsson
School: Academy of Art University
Country: Sweden

The aim of this project was to rebrand and create new package design for a light bulb manufacturer.

I choose Litetronics which is a supplier of lightbulbs to retail stores and among them interior design stores. I decided that to launch their rebrand they would make a limited series of bulbs to appeal more to these areas. System was build on the use of contrasting typography, bright colors and flower bulb illustrations to evoke the concept of their beautiful light.

This was done as a school project at Academy of Art University and does not necessary reflect the values nor design of the actual brand.