Ikano Songs of Bahus (Concept)

Creative Agency: DDB Georgia
Designer: Van Sage
Project Type: Concept
Location: Tbilisi, Georgia

Being the country, that has a very old wine culture, traditions and everyday life closely related with wine, has made bottle packaging standardized under simple, traditional Georgian style and symbolic.

Our task was to create a unique wine bottle packaging, that would make young spirits fall in love with brand, and drive them to grab a bottle from the first sight.

The design should have been original, innovative and different from the monotonous one-of-a-kind bottles on the shelves in shops.

Four characters from dreams, telling their stories through their magical music.

The concept visualizes the sweetish state of Bahus: dreamy, surreal and pleasant.