Buck O’Hairen’s Sunshine

Derrick Lin


Creative Agency: Device Creative Collaborative
Project Type: Produced, Commercial Work
Client: Buck O’Hairen’s Sunshine
Location: Winston-Salem, NC, USA

Buck O’Hairen’s Sunshine is what happens when a night of moonshine kicks on past dawn. This lightly sparkling pick-me-up is the ultimate hair of the dog, and it’s classic Americana. Hand-lettering escorts the eye back to the late 1800s. Medicine show culture gets a written prescription with sepia tints and hand-drawn graphics that hint at big bold claims. With tips on how to self-medicate with Buck’s, a slick website gives an e-twist to the 19th century’s big pharma pamphlets. We’re not selling you snake oil when we say that we really got this show on the road.