Lithuanian Original Limited Edition

Agency: Studio Libre
Head of Creative: Darius Kisielius
Designers: Aliona Bobin, Irmantas Savulionis
lllustrators: Aliona Bobin, Jekaterina Budryte
Managing Director: Donatas Kliunka
Account Manager: Algirdas Orantas
“Stumbras” Head of Product Development: Jurate Paulauskiene
Photography: Audrius Tuleikis
Project Type: Produced, Commercial Work
Client: Stumbras
Location: Vilnius, Lithuania
Packaging Content: Vodka
Packaging Materials: Glass bottle, shrink wrap plastic sleeve

The three major Lithuanian spring festivities (Shrovetide, St. Casimir and Easter) were the main source of inspiration. Shrovetide carnival is one of the merriest events. People in costumes of devils, witches, goats and others visit homes, act, sing, dance. In the evening the old maid More (a creature made of straw), the winter symbol is burned. St. Casimir’s Day is marked annually with Kaziuko trade fair. The traditional Easter celebration is famous for its ornated Easter eggs and Easter palms.

The exclusive edition of “Lithuanian Vodka” Original is for the celebration of the arrival of spring. The vibrant, fresh colour palette represents this special occasion. The eye-catching and bold illustration style, inspired by traditional Lithuanian engraving techniques, is an invitation to explore the whole story spread over the shrink wrap sleeve. The illustration is a fusion of different characters and symbols from the three main spring festivities.