Madré Italian Wine (Student Project)

Designer: Matt Brighton
Project Type: Student Project
School: Staffordshire University
Course: BA (Hons) Graphic Design
Tutor: Mark Garner
Location: Staffordshire, United Kingdom
Packaging Content: Wine
Packaging Materials: Glass, Wood, Silk

The wrap around this bottle is made up of La Lupa, the wolf mother and she is being protected on either side by Romulus & Remus. Fighting off predators and hunters. However as you look around the bottle, even though the twins are protecting their wolfmother, they’re actually attacking each other. Which leads to the creation story of rome.

What’s Unique?
This premium wine design has rid of the traditional wine label and makes use of water transfers of screen printed gold ink, coated with a gloss cover to make every wine bottle feel like a piece of art, rather than a supermarket shelf product.