JOHO’s Direct Trade Coffee

Agency: moodley brand identity
Project Type: Produced, Commercial Work
Client: J.Hornig
Location: Austria
Packaging Content: Direct Trade Coffee

Good coffee is great. But the best coffee is even greater. And there is one man, who knows where to find it. Johannes Hornig traveled the world in search for the perfect bean for the perfect coffee. And he returned with a very special souvenir: JOHO’s Direct Trade.

The concept of direct trade is simple. Farmers are guaranteed fair conditions and the customers receive a great product in first-class quality – benefits for the roaster and the farmer. And for coffee lovers, of course. moodley has not only given JOHO’s his name and packaging, but also perfectly embedded the new concept into the world of J. Hornig. The packaging features three different variations for three different beans – each of them in their own color palette: green, purple and brown. The design was kept simple, but it is the simplicity that specifically stands out.