Designer: Edmundas Jankauskas
Project Type: Student Project
Location: Vilnius, Lithuania
Packaging Contents: Fruits
Packaging Materials: Corrugated cardboard, hay
School: Vilnius Academy of Arts
Tutor: Prof. Audrius Klimas
Purpose of this work was to analyse variety of Lithuanian fruit breeds and their distinctive characteristics. Then create packaging for selected fruits, which would represent their unique properties, be effective as protection and successful in the market.
Results included: brand “Lietuviški ekologiški vaisiai” (eng. Lithuanian Ecologic Fruits), it’s story and a series of packages.
A unique colour is given for every breed, it‘s unique properties (taste and structure), minerals, vitamins and nutritional values. These colours are selected to be as close to the property it represents as possible: so vitamin C gets bright yellow colour, apricot – orange and etc.
These colours are combined between and placed on four sides of packaging: facade side – breed + unique properties; right side – vitamins; left side – minerals; back side – nutritional values. That way every packaging becomes unique in it‘s colours and perfectly represents each breed.