Designers: Benjamin Beck & Fabian Ghoshal
Kickstarter: TIO Save The World Twice a Day
Project Type: Concept
Location: Berlin, Germany
Packaging Content: Toothbrush
Packaging Materials: Bioplastic, Thermoformed fiber material (paper)
Rethinking an everyday product and optimising its sustainability – this was the basic idea behind the development of the innovative manual brush TIO. The result shows a consequent design and communicates the sustainable approach in an aesthetic manner, without neglecting the important aspect of dental care. The implementation of bioplastics made from renewable resources combined with an intelligent product- and packaging design, reduces CO2 emissions and moreover saves valuable resources.
While just the upper part of the toothbrush is packed it`s obvious that this packaging saves resources and reduces waste. This minimal packaging of the TIO toothbrush clearly communicates the sustainability of the product to the costumer. It`s a provocative approach that shall give food of thought and lead to a more conscious consumption. In addition the packaging is a part of the product and can be reused as a travel cap.