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Derrick Lin


Agency: Domingo Reyes
Copywriters: Odín Solis and Roberta Noche
Project Type: Produced, Commercial Work
Client: Yubarta Beer
Location: Mexico city
Packaging Contents: Beer
Packaging Materials: Glass

Yubarta is a crafted beer that was born in Central Mexico, cooked by expert hands with the purest ingredients. Beside its unique taste and balanced texture they focus in a new market that was until now unattended by the industry: The gastronomic.

With an “out of the box” design, Yubarta uses the literal translation of their name to illustrate an enormous humpback whale punching out of the label. Its tail wraps around the bottle like a whip and the same technique is used as another fin seals the bottle cap. The Beer’s shape leans more toward a sake bottle, tinted brown, with a pop of cool mint green
or a strong pungent red.