Mara Rodríguez Design

Gijón, Asturias, España

Agency: Idearedonda & Mara Rodríguez-Design
Project Type: Produced, Commercial Work
Client: Embutidos el Hórreo
Location: Gijón, Asturias, Spain
Packaging Contents: Salted Chocolates (cheese & white chocolate/ meat & milk chocolate)
Packaging Materials: Paper

A packaging design carried out in collaboration between the designer Mara Rodríguez and the Marketing Agency Idearedonda

These gourmet chocolates have been created by the brand El Hórreo in partnership with Michelin starred Chef from Northern Spain, Jose Antonio Campoviejo.

They are more than just a simple sweet, they are a sense experience only for expertise and culinary people. Cabrales (typical Spanish cheese) with white chocolate and Sabadiego (typical Spanish meat) with milk chocolate, two salted combinations that have to be eaten as an appetiser and that will make you live an unforgettable experience.

In order to transmit all those feelings we have create a smart, clean and golden packaging, playing with typography and trying to transmit to the consumers that they are going to buy a high-quality and original product.