Agency: Futura
Photos: Caroga
Project Type: Produced, Commercial Work
Packaging Content: Clothing
Location: Tokyo, Japan

Hikeshi is a high quality clothing line that belongs to the Japanese brand Resquad. The general concept was inspired on the fire fighters of the XVII century, during the “Edo” Period (now Tokyo). They were considered as high ranked as samurais.

We designed a series of illustrations of these characters using technics inspired in Japanese art from the era. The typographic selection and color palette turns the brand into something modern, but the material’s selection, the composition, and the combination of elements altogether make Hikeshi a timeless brand.