Square Mile Coffee Roasters is a multi award winning coffee roasting company established in 2008 and based in East London. We want to make London famous for good coffee. We source, buy, import, roast and deliver the best coffee we can get a hold of, and we never stop asking ourselves how we can make it even better.
It was time to reimagine our packaging across all aspects, and we begun by providing a local narrative by introducing a map of the former Square Mile of London as a textural element across all packaging media. Customer usability was at the forefront of the project, making use of a resealable ziplock section for easy accessibility and a label classification which coherently presents the individual coffee flavour notes, origin and processing information and a colour palette relative to roast style. Considerations were also made for in store shelf presentation, which due to the external welded pouch creates a more stable and uniform positioning of the retail bag for our customers to display in their cafes.