Tsumari Soba

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Agency: Sekilala
Produce: Chiaki Hayashi (Loftwork Inc.)
Creative Direction: Kosuke Kuwabara (Echigo Tsumari Executive Committee)
Art Direction & Graphic Design: Atsushi Honda (Sekilala)
Project Type: Produced, Commercial Work
Client: Tamagakiseimenjyo
Location: Tokamachi City, Nigata, Japan
Packaging Contents: Soba
Packaging Materials: Paper

The logo and typography was designed to have the feel and tastiness of buckwheat. Being concise and in color of black, it gives a subtle look just like the taste of the soba noodles.